JOI VALLE

About

Meet Joi

Joi is a creative with a passion for beauty, wellness, and all things social. With 7+ years of experience in the beauty industry, beginning as a Beauty Advisor at Sephora, and 4 years in digital marketing, she brings a unique mix of industry knowledge, creative instinct, and audience-first thinking to everything she creates. Her specialty is taking a brand’s point of view and blending it with her own creative voice to produce content that feels authentic, relatable, and true to the audience.

While beauty and wellness may be where her story began, Joi isn’t limited to one industry. She loves exploring new spaces, learning the language of different audiences, and creating content that makes any brand feel fresh, engaging, and culturally relevant. Whether she’s creating for beauty, fashion, lifestyle, food, entertainment, or something completely unexpected, Joi’s goal is simple: create work people genuinely want to see—and brands genuinely want to be part of.